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Research Article

Gift Loop (You Give, They Gain, We Grow)

Udhayakumar T1 Sureshkumar A2 Arunkumar R3 Shahana R4 Jayabharathi B5 Pabitha G6
12Assistant Professor, Department of Computer Science and Engineering, Rathinam Technical Campus, Coimbatore, India. 3456 UG-Students, Department of Computer Science and Engineering, Rathinam Technical Campus, Coimbatore, India.

Published Online: March-April 2024

Pages: 71-77

References

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gratitude, and materialism. Journal of Business Ethics, 150(4), 1213-1228.
[4] Sarrab, M., Al-Shihi, H., Al-Khanjari, Z., & Bourdoucen, H. (2018). Development of mobile learning application based on consideration
of human factors in Oman. Technology in Society, 55, 183-198
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[6] Liu, L., Suh, A., & Wagner, C. (2018). Emphathy or perceived credibility? an empirical study on individual donation behaviour in
charitable crowdfunding. Internet Researchm, 28(3), 623-651
[7] Liu, L., Suh, A., & Wagner, C. (2017). Donation behavior in online micro charities: an investigation of charitable crowdfunding projects.
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[8] Kasif, M., Sarifuddin, S., & Hassan, A. (2015). Charity donation: intentions and behaviour. Marketing Intelligence and Planning, 33(1),
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[9] Korolov, R., Peabody, J., Lavoie, A., Das, S., Magdon-Ismail, M., & Wallace, W. (2016). Predicting charitable donations using social
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[10] Wallace, E., Buil, I., & Chernatony, L. (2017). When des “liking” a charity lead to donation behaviour”: exploring conspicous donation
behaviour on social media platforms. European Journal of Marketing, 51(11/12), 2002-2029 [11] Lu, S., Deng, G., Huang, C. C., & Chen,
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