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Research Article
Assessing the Efficiency of Last-Mile Delivery Strategies of ECOM Express
Surya Elangovan1
Madhiarasi2
1MBA Student, Jerusalem College of Engineering, Chennai, Taminadu, India. 2Assistant Professor- MBA, Jerusalem College of Engineering, Chennai, Tamilnadu, India.
Published Online: March-April 2024
Pages: 140-145
Cite this article
↗ https://www.doi.org/10.59256/ijire.20240502017Abstract
Abstract: The research work aims to study and analyze the efficiency of last-mile delivery strategy of Ecom Express. This research studies the delivery agent’s relationship with the customer and the accessibility of customer’s location and the attitude of delivery agent towards the delivery policy of Ecom Express. The research design used for this study is descriptive in nature. The descriptive study helps the researcher to find out various characteristics from the sample size of 102. The statistical tool used includes percentage analysis, Chi square, Anova and weighted average.
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