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Research Article
A Consumer Preference Research Design to Cosmetics Executed By College Students in Coimbatore City
D. GokulNath1
R.Vishnu2
Dr.G.Thanikacchalam3
12Ph.D Research Scholars, Department of Cooperation, Sri Ramakrishna Mission Vidyalaya College of Arts and Science, Coimbatore, TN, India. 3Associate Professor in Department of Cooperation, Sri Ramakrishna Mission Vidyalaya College of Arts and Science , Coimbatore, TN, India.
Published Online: January-February 2023
Pages: 186-194
Cite this article
No DOIReferences
1. Kothari C.R "An introduction to operation research", vikas publishing house(p) Limited, new Delhi, revised edition 1992.
2. Philip kotler, "Marketing management", prentice Hall if India (p) Limited, new Delhi, 9th edition 1999.
3. V.S. Ramasamy and S. Namakumari, "Marketing management" planning implementation and control
4. J.C Gandhi "Marketing" A managerial introduction tata Mcgrowth hall publishing company Ltd., New Delhi.
5. Loen G. Schittman and Lestie Lazar Kanuk, "Consumer behaviour" prentice hall of India private Ltd., New Delhi, 7th Edition 2002.
6. Pattan Shetty C.C and Reddy P.N., "Principles of marketing", Rainbow publications, Coimbatore, 1984.
7. Sheriekar.S., "Marketing management", Himalaya publishing House Bombay, 2001.
8. V.S. Ramasamy and S. Namakumari, "Marketing management", S.vasan for macemillan india Limited.Madras, 1997.
9. Rajan Nair S.N,"Marketing", Sulthan Chand and Sons, New Delhi, 2007
10. 10.Francias, "Modern marketing management", Chand and Sons, New Delhi, 1993.
11. Robert Jones "Looking Younger". Fair winds publishing. September 2008.
12. Joanne Richard "Reinvent yourself with color me beautiful". Taylor publishing, September 2008.
13. Seventeen magazine (editor)"seventeen 500 beauty tips: Look your best for school, weekend parties & more". Paw prints, November
2009.
14. Lauren Luke "Lauren Luke looks: 25 celebrity and everyday makeup tutorials". Fireside publishing, march 2010.
2. Philip kotler, "Marketing management", prentice Hall if India (p) Limited, new Delhi, 9th edition 1999.
3. V.S. Ramasamy and S. Namakumari, "Marketing management" planning implementation and control
4. J.C Gandhi "Marketing" A managerial introduction tata Mcgrowth hall publishing company Ltd., New Delhi.
5. Loen G. Schittman and Lestie Lazar Kanuk, "Consumer behaviour" prentice hall of India private Ltd., New Delhi, 7th Edition 2002.
6. Pattan Shetty C.C and Reddy P.N., "Principles of marketing", Rainbow publications, Coimbatore, 1984.
7. Sheriekar.S., "Marketing management", Himalaya publishing House Bombay, 2001.
8. V.S. Ramasamy and S. Namakumari, "Marketing management", S.vasan for macemillan india Limited.Madras, 1997.
9. Rajan Nair S.N,"Marketing", Sulthan Chand and Sons, New Delhi, 2007
10. 10.Francias, "Modern marketing management", Chand and Sons, New Delhi, 1993.
11. Robert Jones "Looking Younger". Fair winds publishing. September 2008.
12. Joanne Richard "Reinvent yourself with color me beautiful". Taylor publishing, September 2008.
13. Seventeen magazine (editor)"seventeen 500 beauty tips: Look your best for school, weekend parties & more". Paw prints, November
2009.
14. Lauren Luke "Lauren Luke looks: 25 celebrity and everyday makeup tutorials". Fireside publishing, march 2010.
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