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Research Article
Customization on Customer Relationship Management
Ajay S1
Dr. S. N. Sangeethaa2
1Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India. 2Assistant Professor-III,Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India.
Published Online: January-February 2023
Pages: 145-147
Cite this article
No DOIAbstract
Abstract: In this global competition, every business needs to maintain the competitive advantage in the side of both goods and services. Most of the companies have attempted to improve the flow of communication with the customers using the social customer relationship management software. Every business has their own unique set of needs and demands. The customization gives the freedom to deploy their customer relationship management software in a way that suits their business requirement. This would make their business more flexible and convenient to use
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