ARCHIVES
Research Article
Customization on Customer Relationship Management
Ajay S1
Dr. S. N. Sangeethaa2
1Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India. 2Assistant Professor-III,Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India.
Published Online: January-February 2023
Pages: 145-147
Cite this article
No DOIReferences
1. R. Agarwal, Microfinance Institutions Study with Reference to Customer Relation Management, School of Management Studies Punjabi
University, Patiala, Punjab, India, 2009.
2. E. Blery and M. Michalakopoulos, “Customer relationship management: a case study of a Greek bank,” Journal of Financial Services
Marketing, vol.11, pp. 116-124, 2009
3. P. Kotler, “Building customer satisfaction, value, and retention,” Journal of Marketing Management, 2006
4. R. Tamilarasan, “Customer relationship management in microfinance services, India,” Advances in Management, vol. 4, no. 1, 2011
5. Ozgener and Iraz , “Customer Relationship Management in Small–Medium Enterprises: The Case of Turkish Tourism Industry”, 2006
6. Musfiq Mannan Choudhry and Paul Harrigan, “CRM to social CRM: the integration of new technologies into customer relationship
management”,2014.
7. Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing,68,
172–18
8. Hillebrand, B., Nijholt, J. J., & Nijssen, E. J. (2011). Exploring CRM effectiveness: An institutional theory perspective. Journal of the
Academy of Marketing Science,39, 592–608
University, Patiala, Punjab, India, 2009.
2. E. Blery and M. Michalakopoulos, “Customer relationship management: a case study of a Greek bank,” Journal of Financial Services
Marketing, vol.11, pp. 116-124, 2009
3. P. Kotler, “Building customer satisfaction, value, and retention,” Journal of Marketing Management, 2006
4. R. Tamilarasan, “Customer relationship management in microfinance services, India,” Advances in Management, vol. 4, no. 1, 2011
5. Ozgener and Iraz , “Customer Relationship Management in Small–Medium Enterprises: The Case of Turkish Tourism Industry”, 2006
6. Musfiq Mannan Choudhry and Paul Harrigan, “CRM to social CRM: the integration of new technologies into customer relationship
management”,2014.
7. Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing,68,
172–18
8. Hillebrand, B., Nijholt, J. J., & Nijssen, E. J. (2011). Exploring CRM effectiveness: An institutional theory perspective. Journal of the
Academy of Marketing Science,39, 592–608
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