ARCHIVES
FARMERS AGRICULTURAL PORTAL
Published Online: January-February 2022
Pages: 04-07
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Abstract: For many years, farmers in India have had a little freedom to choose markets and buyers for their products. All states in the country require that all farm products be sold and marketed through their jurisdiction Farmers can increase margins by selling their products in owned markets without the involvement of middlemen. Agricultural Marketing in India has evolved from catering to local demand through market yards within the range of farm stones to having interconnectivity between markets to spread the value among farmers and consumers. A number of changes in the field of agriculture marketing of the country, such as electronic market, online warehousing, loans, contract farming and others, are creating opportunities for new formats of market which are more efficient at meeting market demand and supply. Infrastructure, technology, and capacity-building will be needed to implement these changes. This system also includes an interactive chatbot. The platform provides general queries for users, such as any questions regarding products or tracking packages. The website includes a live weather broadcast service for its visitors to see the latest weather conditions.
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