ARCHIVES

Abstract: Information systems coupled with internet, cloud computing, mobile devices andInternet of Things have led to massive volumes of data, commonly referred as big data. Itincludes mix of structured, semi-structured and unstructured real-time data, constituting of datawarehouse, OLAP, ETL and information. Business firms and academicians have designed uniqueways of tapping value from big data. There is a great scope of using large datasets as an additional input for making decisions. The aim of the paper is to explore the role of big data in these areas formaking better decisions. Here we explore how big data can be used to make smart and real-timedecisions for improving business results. The paper undergoes literature review and secondarydata to provide a conceptual overview of potential opportunities of big data in decision making.The paper discusses the concept of big data, its role in decision making and also the competitive advantage of big data for different firms. The paper also discusses a frame workfor managing data in decision making. The topic must be addressed for taking better decisions forfirms which will contribute to high quality knowledge.