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Research Article
Role of big data in decision making
Radhika.S.C1
Ajibunisha.I2
Sona.S3
Subhiksha.E4
Akalyamalathi.A5
Snehapriya.R6
123456Affiliation, Department of Computer Science, udumalpet GVG Visalakshi College for women, Tamilnadu, India.
Published Online: September-October 2022
Pages: 158-162
Cite this article
No DOIReferences
1. Artun, O., & Levin, D. (2015). Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data. John Wiley
& Sons.
2. Askari Z. (2015). TelecomDrive.com. Smart City Lessons from Singapore – How ‘Beeline’ is Redefining Transportation from
http://telecomdrive.com/smart-city-lessons-from-singaporehow-beeline-is-redefiningtransportation/ Accessed on July 23, 2016.
3. Ballé, M. (1998). Transforming decisions into action. Career Development International, 3(6), pp. 227-232.
4. Boyd, D. and Crawford, K. (2012) ‘Critical questions for big data: provocations for a cultural, technological, and Scholarly
phenomenon’, Information, Communication & Society, 15 (5), pp. 662–679
5. Canel, C., & Das, S. R. (2002). Modeling global facility location decisions: integrating marketing and Manufacturingdecisions. Industrial Management & Data Systems, 102(2), pp. 110-118.
6. Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS
quarterly, 36(4), pp. 1165-1188
7. Coursaris, C. K., van Osch, W., & Balogh, B. A. (2016). Informing Brand Messaging Strategies via Social Media Analytics.
Online Information Review, 40(1), pp. 6 – 24.
8. Davenport, T. H., & Dyché, J. (2013). Big data in big companies. International Institute for Analytics.
9. Davenport, T.H. (2014) ‘How strategists use ‘big data’ to support internal business decisions, discovery and Production’, Strategy &
Leadership, 42 (4), pp. 45–50.
10. De Vries, N. J., Arefin, A. S., Mathieson, L., Lucas, B., & Moscato, P. (2016). Relative Neighborhood Graphs Uncover the Dynamics of
Social Media Engagement. In Advanced Data Mining and Applications: 12th International Conference, ADMA 2016, Gold Coast, QLD,
Australia, December 12-15, 2016, Proceedings 12 (pp. 283-297). Springer International Publishing.
11. Duan, L., & Xiong, Y. (2015). Big data analytics and business analytics. Journal of Management Analytics, 2(1), pp. 1-21.
12. Dubey, R., Gunasekaran, A., Childe, S. J., Wamba, S. F., & Papadopoulos, T. (2015). The impact of big data on Worldclass sustainable
manufacturing. The International Journal of Advanced Manufacturing Technology,84 (1-4), pp. 1-15.
& Sons.
2. Askari Z. (2015). TelecomDrive.com. Smart City Lessons from Singapore – How ‘Beeline’ is Redefining Transportation from
http://telecomdrive.com/smart-city-lessons-from-singaporehow-beeline-is-redefiningtransportation/ Accessed on July 23, 2016.
3. Ballé, M. (1998). Transforming decisions into action. Career Development International, 3(6), pp. 227-232.
4. Boyd, D. and Crawford, K. (2012) ‘Critical questions for big data: provocations for a cultural, technological, and Scholarly
phenomenon’, Information, Communication & Society, 15 (5), pp. 662–679
5. Canel, C., & Das, S. R. (2002). Modeling global facility location decisions: integrating marketing and Manufacturingdecisions. Industrial Management & Data Systems, 102(2), pp. 110-118.
6. Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS
quarterly, 36(4), pp. 1165-1188
7. Coursaris, C. K., van Osch, W., & Balogh, B. A. (2016). Informing Brand Messaging Strategies via Social Media Analytics.
Online Information Review, 40(1), pp. 6 – 24.
8. Davenport, T. H., & Dyché, J. (2013). Big data in big companies. International Institute for Analytics.
9. Davenport, T.H. (2014) ‘How strategists use ‘big data’ to support internal business decisions, discovery and Production’, Strategy &
Leadership, 42 (4), pp. 45–50.
10. De Vries, N. J., Arefin, A. S., Mathieson, L., Lucas, B., & Moscato, P. (2016). Relative Neighborhood Graphs Uncover the Dynamics of
Social Media Engagement. In Advanced Data Mining and Applications: 12th International Conference, ADMA 2016, Gold Coast, QLD,
Australia, December 12-15, 2016, Proceedings 12 (pp. 283-297). Springer International Publishing.
11. Duan, L., & Xiong, Y. (2015). Big data analytics and business analytics. Journal of Management Analytics, 2(1), pp. 1-21.
12. Dubey, R., Gunasekaran, A., Childe, S. J., Wamba, S. F., & Papadopoulos, T. (2015). The impact of big data on Worldclass sustainable
manufacturing. The International Journal of Advanced Manufacturing Technology,84 (1-4), pp. 1-15.
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