📚 893. Digital Marketing Research Journal – IJIRE

International Journal of Innovative Research in Engineering (IJIRE) (e-ISSN: 2582-8746) is a bi-monthly, peer-reviewed, open-access international journal publishing research across diverse fields of Science, Engineering, and Technology.

Researchers searching for a digital marketing research journal can explore interdisciplinary studies covering digital marketing strategy, social media marketing, search engine marketing, content marketing, customer analytics, e-commerce, artificial intelligence, data science, consumer behavior, and emerging digital technologies.

As a multidisciplinary online research publication platform, IJIRE provides a venue for academicians, educationists, engineers, researchers, and industry professionals to share innovative ideas and research findings. Authors can review the journal scope, publication process, indexing information, article processing charges, and editorial workflow before submitting digital marketing research.

📱 Scope of the Digital Marketing Research Journal

The journal's scope provides an academic medium for advancing and disseminating research results that support high-level learning, teaching, and research in engineering and technology. It brings together scientists, academicians, engineers, scholars, and students from related fields.

The International Journal of Innovative Research in Engineering (IJIRE) is described as an open-access, peer-reviewed multidisciplinary publication that offers authors a platform to share research articles online. Its open-access approach allows published research to be freely viewed online.

The journal scope covers, but is not limited to, the following areas:

⚡ Electrical, Electronics, and Communication Engineering
💻 Computer Science and Information Technology
⚙️ Mechanical and Civil Engineering
🧪 Chemical and Environmental Engineering
🧬 Biomedical and Biotechnology Engineering
🤖 Artificial Intelligence, Machine Learning, and Data Science
🌐 Robotics, Automation, and Internet of Things (IoT)
♻️ Renewable Energy Systems and Sustainable Technologies
🔬 Materials Science and Nanotechnology
📐 Applied Physics, Chemistry, and Mathematics

IJIRE aims to promote innovative research, technological development, and academic excellence by providing a platform for researchers, scholars, academicians, and industry professionals to share their insights and findings.

The multidisciplinary scope can support digital marketing research connecting marketing theory with technology, consumer analytics, artificial intelligence, e-commerce, data science, social media, information systems, and emerging digital platforms.

🌟 Why Consider IJIRE for Digital Marketing Research?

⚡ Rapid Peer Review

IJIRE describes a peer-review process intended to provide editorial decisions within a short timeframe. This may be relevant to authors considering fast publication and rapid publication options for suitable digital marketing manuscripts.

🌐 Open Access Policy

The journal follows an open-access model through which published research can be available online to marketing researchers, business professionals, academics, entrepreneurs, technology specialists, and other interested readers.

🚀 Efficient Publication Process

IJIRE describes a streamlined workflow from manuscript submission through editorial review and publication. Researchers comparing low cost publication options can also review the stated article processing charges.

🛡️ Plagiarism Protection

IJIRE states that plagiarism screening forms part of its publication workflow. Authors should ensure that digital marketing manuscripts are original and follow accepted standards of academic integrity.

📜 COPE Compliance

The journal states that its publication ethics follow COPE best-practice guidance. Authors should review the latest editorial and ethical policies before submission.

🌍 Interdisciplinary Research

Digital marketing research can integrate marketing management, business analytics, economics, information technology, artificial intelligence, data science, consumer behavior, and computer science.

📖 Indexing & Abstracting Services

IJIRE lists the following services and platforms in its indexing and abstracting information:

Google Scholar
Scribd
ISSUU
Elsevier Mendeley
EuroPub
DRJI
Academic Keys
Edocr
I2OR
PDFSR
ResearchBIB
SSRN
WorldCAT
Exlibris (part of Clarivate)
Thomson Reuters – Research ID
Semantic Scholar
Dimensions
PlumX

Important: Indexing and abstracting coverage can change over time. Authors should independently verify the current status of each service before relying on an indexing claim. Researchers seeking UGC CARE-related publication should separately verify current official UGC information and their institutional requirements.

📝 Digital Marketing Research Journal Publication Process

IJIRE describes an author-friendly workflow from online submission through acknowledgment, expert review, editorial decision, and publication. Researchers preparing a digital marketing research journal manuscript can review the stated stages below.

📤 Submit Online: 24/7 submission through the editorial management system.
📩 Initial Response: Receive acknowledgment within 12 hours.
🔍 Expert Review: Peer review is stated as taking 2–7 days.
📋 Decision Notification: Acceptance or rejection is stated as taking 3–7 days.
📄 Publication & Certificate: Instant PDF access and digital certificate according to the stated publication process.

📱 Digital Marketing Research Topics

A digital marketing research journal can cover studies examining how organizations use digital channels, platforms, technologies, and data to understand customers, communicate value, build relationships, and evaluate marketing performance.

📱 Social Media Marketing: Social media strategy, engagement, influencer marketing, online communities, social commerce, and brand communication.
🔍 Search Engine Marketing: Search advertising, search visibility, keyword strategy, online consumer journeys, and search behavior.
✍️ Content Marketing: Digital content strategy, storytelling, video marketing, branded content, and audience engagement.
📊 Marketing Analytics: Customer analytics, predictive analytics, marketing dashboards, campaign measurement, and data-driven decisions.
🛒 E-Commerce Marketing: Online shopping behavior, digital retail, personalization, conversion analysis, and customer experience.
🤖 Artificial Intelligence in Marketing: AI-powered recommendations, automation, machine learning, generative AI, and intelligent customer interactions.
👥 Consumer Behavior: Digital customer journeys, online purchasing behavior, trust, satisfaction, loyalty, and engagement.
📧 Digital Customer Relationship Management: Email marketing, personalization, customer retention, marketing automation, and relationship management.
🌐 Mobile Marketing: Mobile advertising, applications, location-based marketing, mobile commerce, and smartphone consumer behavior.
🔐 Digital Privacy and Trust: Consumer privacy, data protection, cybersecurity awareness, online trust, and responsible digital marketing.

📈 Emerging Digital Marketing Research Areas

🤖 Artificial Intelligence and Digital Marketing

Research can examine artificial intelligence, machine learning, generative AI, automated recommendations, personalization, customer segmentation, and AI-assisted marketing decisions.

📱 Social Commerce and Digital Consumer Engagement

Studies may investigate social commerce, influencer marketing, online communities, short-form content, customer engagement, and purchasing behavior across digital platforms.

📊 Marketing Analytics and Predictive Models

Researchers can explore customer data, campaign performance, predictive analytics, attribution models, recommendation systems, and data-driven marketing decisions.

🛒 E-Commerce and Digital Customer Experience

Research may focus on online shopping experiences, personalization, conversion behavior, digital payment systems, customer satisfaction, loyalty, and omnichannel marketing.

🔐 Privacy, Trust, and Responsible Digital Marketing

Studies can investigate consumer privacy, data protection, transparency, online trust, ethical personalization, responsible advertising, and customer perceptions of digital data practices.

💻 Digital Marketing Research Journal and Computer Science

Computer science contributes to digital marketing through artificial intelligence, machine learning, data science, natural language processing, recommendation systems, software engineering, cloud computing, and big-data analytics.

Researchers can apply computer science methods to develop customer segmentation models, recommendation engines, sentiment analysis systems, campaign optimization tools, marketing dashboards, and predictive analytics platforms.

An interdisciplinary digital marketing research journal can therefore support studies combining marketing theory with technical approaches from computer science, information technology, artificial intelligence, and data science.

💰 Low Cost Publication for Digital Marketing Research

IJIRE states that its open-access publication model requires a publication fee after manuscript acceptance. The stated charges for Case Reports, Original Articles, and Review Articles are:

🌎 Foreign Authors

With DOI: $80 USD

🇮🇳 Indian Authors

Without DOI: ₹1,200 + 18% GST
With DOI: ₹1,400 + 18% GST

These stated charges may be relevant to authors comparing low cost publication options. Authors should confirm the latest APC, GST, DOI arrangements, and publication policies before submitting a digital marketing manuscript.

🚀 Fast Publication and Rapid Publication for Digital Marketing

Authors may consider fast publication and rapid publication when selecting a journal. Publication speed should be evaluated together with peer-review procedures, editorial standards, publication ethics, research quality, journal scope, and institutional requirements.

IJIRE provides stated timelines for initial acknowledgment, expert review, decision notification, and publication. Researchers considering a digital marketing research journal can review these timelines to understand the stated editorial workflow.

Google Scholar may also be relevant when considering the discoverability of academic research. Authors should independently verify current indexing and abstracting information before relying on any indexing claim.

🔎 UGC CARE Considerations for Digital Marketing Research

Researchers may specifically search for journals associated with UGC CARE. However, listing by an indexing or abstracting service should not automatically be interpreted as UGC CARE inclusion.

Authors who require UGC CARE compliance should verify current official UGC information and their institution's publication requirements before choosing a digital marketing research journal.

🖥️ Advanced Editorial Management System

👤 Author Dashboard

A personalized account provides access to submission history and available manuscript status updates.

📊 Real-Time Tracking

Authors can monitor their manuscript through the available stages of the editorial workflow.

📑 Automated Documents

The system supports document generation for items such as acceptance letters and copyright forms according to the stated workflow.

⬇️ Easy Downloads

Authors can access available certificates and published papers through the editorial management system.

✅ Digital Marketing Research Journal Submission Checklist

📌 Research Scope: Confirm that the manuscript fits the journal's current scope.
📌 Marketing Relevance: Clearly explain the digital marketing, consumer, technology, or business contribution.
📌 Originality: Ensure that the manuscript presents original research and is not under simultaneous consideration elsewhere.
📌 Methodology: Clearly explain research objectives, datasets, variables, methods, surveys, experiments, or analytical approaches.
📌 Data Quality: Describe data sources, sampling, processing, privacy considerations, and analytical methods where applicable.
📌 Technical Contribution: Where applicable, describe algorithms, models, platforms, analytics tools, or digital technologies used in the study.
📌 Practical Contribution: Explain how findings can support marketers, businesses, consumers, technology developers, or policymakers.
📌 Manuscript Format: Follow the latest author guidelines and formatting requirements.
📌 References: Check citations, references, tables, figures, datasets, and supporting materials.
📌 Plagiarism Screening: Review the manuscript for originality before submission.
📌 APC: Confirm current publication fees, GST, and DOI-related charges.
📌 Indexing: Independently verify current indexing and abstracting information.
📌 UGC CARE: Verify any UGC CARE requirement using current official information.

📤 Ready to Publish Your Digital Marketing Research?

If your manuscript fits the journal's current scope, you can submit your digital marketing research through the IJIRE editorial management system. Before submission, review the latest author guidelines, peer-review information, APC details, DOI information, indexing information, and publication ethics policies.

Submit your research online:

IJIRE Editorial Management System – Submit Online

For queries: [email protected]

Digital Marketing Research Journal | IJIRE